the producer of Fulla the arabic doll is Syrian entrepreneur manar Tarabichi. It is a marketing pheonomeon from Morocco and Iraq was launched 2 years age to have middle eastern girls reconize the doll and how the way they dress in their country. The fulla doll was a big hit in Saudi Arabia barbie was banned 7 years ago in the middle east because of her shameful gestures to the arabic culture and how they dress "fulla is one of us she's my sister shes my mother shes my wife all the traditional things of Syria and the middle east barbie to them is a foreigner said by Mohammed Sabbagh manager of spacetoon a toy outlet in central dumascus they useto stalk the shelves with barbies fulla outsells barbie in the middle east 40-1. margin at his store. "I like her cloths" Alan Masoud has 8 fulla dolls shoppin at spacetoon for her 9th doll healthy message musliums by their own dolls for their own representation and bad message is that all americans will think that they buy them because they dont like Americans fulla who is named after a type of Jasmine that grows in the levent. No bare arms legs or cleavage Fawaz Abidin who manages the Fulla brand for MR.Tarabichi's company New boy design studio fulla is loving caring she is respectful and modest she loves fashion but in a modest way company pays attention to regional differences with the dolls less strick dress code sell better in more liberal countries such as Jordan and Egypt in Saudi Arabia and gulf target marketing for more conservative values their are fulla cloths fulla cd player or pink bicycle and fulla breakfast cereal

during Ramadan the hottest selling item a pink fulla prayer gown and fulla prayer rug. so people in the middle east like fulla more then barbie because it reminds them of their culture and tradition more then barbie which is more of a north american culture

and for target audience od north america not the middle east